It looks like Hawkeye could be coming to an end. At least the one we all know and love. According to Marvel’s June Solicitations, the new arc of Hawkeye is described as “The Finale Part 1”. If this is the case it would mean Fraction is leaving one of the single best comics on the shelf at the moment (or ending it all together). While not a surprise given how busy he is, his removal from Inhumanity, and his long Hiatus from Hawkeye, it still comes as a shock to many.
What will Marvel do in its absence? Given Marvel’s plan, I wouldn’t be surprised if the current run of Hawkeye were to end and then a new Hawkeye be launched in its place, under the Marvel NOW! banner. It seems only fitting they would try to milk what they could out of Fraction’s immense success on the title. I posted recently my thoughts on the title, so I won’t discuss them at length here. Instead I would like to discuss Hawkeye’s lasting legacy on the comic market, and specifically Marvel.
Majority of Hawkeye’s success has come from word of mouth and reputation. I know many people who have not read it yet, but are well aware of its quality. It’s quality has gotten such positive word of mouth that it is, at the moment, the Saga of Marvel. Saga is easily one of the 5 best books published every month, and because of its success Image #1’s have been selling more as a result of it. Everyone is willing to try a #1 if it will turn out to be the next Saga. Thus all of Image’s new series’ are beginning to see a bump in interest and sales because Saga’s fame keeps growing.
This effect has been demonstrated at Marvel as well. Hawkeye is so popular, that quirky solo series’ are beginning to take off. Ms. Marvel, Black Widow, Moon Knight, and She- Hulk are just some of the series’ that have already seen positive initial sales and reception. Many of which have become a critical hit at my local comic book store (Ms. Marvel specifically). With more coming, Marvel clearly understands the effects of Hawkeye. This massive influx of non team books would not exist if it wasn’t for the sensation that Fraction and Aja’s book has become.
So while saddening that this book is ending, I am thrilled to see how one book can actively change a company and an industry for good. Marvel is now trying new concepts and ideas coming close to reclaiming their title as the “Great House of Ideas”. So while my praise for Marvel is generally limited, I have nothing but positive things to say. Hawkeye gave them an edge and because of it, they have turned its success into a brand wide mantra. That solo series’ can sell, and that giving a creator free-reign can make a tremendous impact.
Until the next time,